Volume 190: Five Favorites for ‘25.

Five Favorites For ‘25.

tl;dr: My five favorite Off Kilters of the past year.

First, I’d like to thank everyone who subscribes to Off Kilter, whether you’re a new subscriber or a long-term reader. I truly appreciate your continued support, and I can’t tell you how amazing it was to receive all the kind notes after my surgery earlier this year. (fully healed now, thank goodness).

Anywhoo, I sat down to write the first of next year's Off Kilters and fell down the rabbit hole of reading past editions as I looked for something I’d written earlier in the year. In doing so, I realized some favorites from 2024 might be worth sharing.

So, here they are in order of publication:

1. The Fallacy of Certainty

   Marketing isn’t a hard science; let’s stop pretending it is.

2. Branding vs Marketing
   How to be wrong and right simultaneously: The marketing function is not the marketing department.

3. Lies, Damned Lies, & Abstractions
   Be wary of ever more abstracted sources of data

4. Valuation Narratives part 1, part 2
   Investors are an audience like any other.

5. Distinctive, Different, Whatever
   Distinctiveness is a subset of differentiation.

I hope you like them. Please let me know if there are others you like better. If there’s a consensus, I’ll publish the reader choices.

With that, bye-bye, 2024. Happy New Year to you all. I hope you have a happy, prosperous, and healthy 2025.

Paul.