What does your company want to be when it grows up?
Invencion works with ambitious leaders to discover what makes your brand special, and develop the ideas, systems, and principles you need to create a sustainable advantage in a fast world.
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Invencion helps clients
Identify truths
Seek out and then articulate the impossible to copy truths that are central to your organizations beliefs, culture, capabilities, strategy and history
See opportunity
Spot the white-space opportunities that uniquely connect your purpose to what people and society need.
Cut through the noise
Use your truths to amplify impact within your experiences, innovations and communications, to create meaning and sustainable advantage for a fast world.
How we work
Deeply curious
Discover what is special, isolate what really matters, and make the non-obvious connections that you need to stand out.
Disarm the status-quo
Run counter to the forces of commoditization to change the rules of the game.
No nonsense
Cut-through, get to the point, and only focus on the things that will have the biggest impact on your success.
Clients & partners
Citi
Citrix
Code for America
HP
IBM
Microsoft
Oath:/Verizon
O’Reilly Media
PwC
RedPeak
Stonecastle Partners
Athletics
Base Design
Eight Inc.
JWT
Prehype
Siegel+Gale
Wolff Olins
Work & Co.
What we do
Strategy
Executive vision & purpose
Corporate positioning
Value proposition development
Brand architecture
Employer branding
Brand voice
Naming strategy
Messaging strategy
Design strategy
Experience
Experience principles
Experience & offer innovation
Outcomes we’ve delivered
Nextgen transformation
Invencion helped a famed technical publisher navigate two consecutive business transformations that shifted their business from passive publisher to an active learning partner for companies seeking to up-skill their workforce to succeed in the new economy.
We helped define purpose, identify opportunity, re-engineer the brand, and worked alongside the internal leadership team to guide external partners in presenting a new and more meaningful experience to the world.
Activating purpose
Invencion helped a vibrant non-profit organization identify the building blocks of purpose from which they could guide a widely distributed and diverse community through a process of review, commentary, approval and application.
This now serves as the core foundation of their activities and strategic direction.
Crystallizing what's already special
Invencion worked with one of the world's most iconic sporting tournaments to precisely articulate what was already special, so they could build a platform for ongoing sustainable success and innovation.
We helped give voice to their purpose and ideals, and to build a decision making framework that is now being used to help a new generation of employees and partners make more of the right decisions, more often.